Metrics

Descriptions and calculations of all metrics in deepdivr

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34 articles in this collection
Written by Kristoffer Nygaard

Spend

Spend
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Written by Kristoffer Nygaard
Updated over a week ago

Reach & Frequency & cost per 1000 people reached

Reach & Frequency & cost per 1000 people reached
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Written by Kristoffer Nygaard
Updated over a week ago

Link Clicks, CTR, CPC

Link Clicks, CTR (click-through rate), CPC (cost per click)
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Written by Kristoffer Nygaard
Updated over a week ago

Landing page views

Landing page views & cost per landing page view
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Written by Kristoffer Nygaard
Updated over a week ago

CPM

CPM
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Written by Kristoffer Nygaard
Updated over a week ago

Impressions

Impressions
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Written by Kristoffer Nygaard
Updated over a week ago

Ad recall metrics

Ad recall lift, ad recall rate, cost per ad recall lift
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Written by Kristoffer Nygaard
Updated over a week ago

ThruPlays & Cost per ThruPlay

ThruPlays & Cost per ThruPlay
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Written by Kristoffer Nygaard
Updated over a week ago

Video views & Cost per video view

Video views & Cost per video view
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Written by Kristoffer Nygaard
Updated over a week ago

30-second video views & Cost per 30-second video view

30-second video views & Cost per 30-second video view
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Written by Kristoffer Nygaard
Updated over a week ago

Full video views & Cost per full video view

Full video views & Cost per full video view
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Written by Kristoffer Nygaard
Updated over a week ago

View-through rates (VTR 25, 50, 75, 100)

View-through rates (VTRs)
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Written by Kristoffer Nygaard
Updated over a week ago

Average Times Watched

Average Times Watched
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Written by Kristoffer Nygaard
Updated over a week ago

Post reactions

Post reactions
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Written by Kristoffer Nygaard
Updated over a week ago

Post Comments

Post Comments
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Written by Kristoffer Nygaard
Updated over a week ago

Post Shares

Post Shares
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Written by Kristoffer Nygaard
Updated over a week ago

Post Saves

Post Saves & Cost per Post Save
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Written by Kristoffer Nygaard
Updated over a week ago

Post Engagement

Post Engagement
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Written by Kristoffer Nygaard
Updated over a week ago

Engagements (visible)

Engagements (visible)
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Written by Kristoffer Nygaard
Updated over a week ago

Engagement (All Clicks)

Engagement (All Clicks)
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Written by Kristoffer Nygaard
Updated over a week ago

Engagement (All Clicks & ThruPlays)

Engagement (All Clicks & ThruPlays)
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Written by Kristoffer Nygaard
Updated over a week ago

Purchases (incl. cost, rate, value & ROAS)

Purchases (incl. cost, rate, value & ROAS)
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Written by Kristoffer Nygaard
Updated over a week ago

Adds to basket

Adds to basket & Cost per add to basket
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Written by Kristoffer Nygaard
Updated over a week ago

Adds to wishlist

Adds to wishlist
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Written by Kristoffer Nygaard
Updated over a week ago

App Installs

App Installs
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Written by Kristoffer Nygaard
Updated over a week ago

Checkouts Initiated

Checkouts Initiated
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Written by Kristoffer Nygaard
Updated over a week ago

Leads (form)

Leads (form)
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Written by Kristoffer Nygaard
Updated over a week ago

Payment info adds

Payment info adds
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Written by Kristoffer Nygaard
Updated over a week ago

Registrations Completed

Registrations Completed
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Written by Kristoffer Nygaard
Updated over a week ago

Website Content Views

Website Content Views
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Written by Kristoffer Nygaard
Updated over a week ago

Website leads

Website leads
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Written by Kristoffer Nygaard
Updated over a week ago

Website searches

Website searches
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Written by Kristoffer Nygaard
Updated over a week ago

LinkedIn Conversions

LinkedIn Conversions
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Written by Kristoffer Nygaard
Updated over a week ago

Facebook Organic Metrics

Facebook Organic Metrics (Engaged Users, Negative Feedback, Like, Love, Wow, Haha, Sorry, Anger)
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Written by Kristoffer Nygaard
Updated over a week ago